If you’ve watched the 2012 trailer or the movie, you’ll see it has gotten the world all buzzed up. Not only is it an apt reminder for the doomsday that is scheduled to come, it also is a smorgasbord of spectacular film effects and catchy one-liners. Truly, unlike “Independence Day” or “The Day After Tomorrow”, “2012” builds it thrill value on the fact the very thing that humanity dreads – the end of the world – is eerily set on a date that is creeping close each day. That date is December 21, 2012. It is therefore of little wonder why it got so much buzz even a year before the movie was shown.

“2012” according to Columbia Pictures, is a picturesque depiction of the Earth when the prophecies of the Mayan calendar and the Bible unfold all within a single date. With this description alone, it has generated startling curiosity from many people, especially the viewing visitors of Youtube, who were treated to a near 3-minute theatrical 2012 trailer which started last January 2009, almost 9 months before the movie was actually shown and generated mixed reactions from the public – from panic to ridicule, to utter amazement and excitement, and it even came to a point where many became forced to review their religious faiths. The trailer really has gotten people fired up, prompting them to prepare themselves for the worst.

The 2012 trailer featured some of the visual candy that summarizes the line of destructive cataclysms that annihilates every life on earth – falling meteors, fantastical tidal waves, earthquakes of unheard intensity: they were all shown very delightfully and very carefully, just so they can give the viewer what they want, but will leave them wanting for more.

Whatever the case may be, the marketing strategy for this movie became very effective: the 2012 trailer has garnered over 21 million views since it was posted last year. This made for a great outlet for people to share their expressions regarding the famed end date, a forum, if you may. One Youtube user says that “Every time I watch this trailer I feel that this may happen in modern time”.

However people viewed the 2012 trailer, it certainly became a great publicity stunt to arouse the public’s consciousness of the movie. Add up the mystical elements of the Maya and Christianity that make December 21, 2012 doomsday even more plausible, you have yourself an epic movie, of epic proportions, definitely bringing with itself a culture cult. Watch the 2012 trailer below to see the 2012 movie in its shortened glory.

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